If you are a fan of makeup you probably have some of your favorite items as well as brands. Shockingly enough, makeup industry makes about $18 billion per year, while the skincare industry makes $24 billion.
These makeup items can range from cheap drugstore ones to high end. Some of the most expensive makeup brands, but as well as the best makeup brands in the world, are listed in the following text.
Top 7 Best Makeup Brands
Women often think that luxury makeup brands are the ones that are the best, which is necessarily not the truth. Quality of the makeup items is based on functionality and the speed ratio during the selling point.
However, there are always going to be some dupes of higher end makeup which you shouldn’t go for. These dupes are often poorly made, toxic, and considered as a cheap replacement for the original product.
Makeup that you should try out (in case you haven’t bought ever before) are these 7 brands:
- Estee Lauder
- Anastasia Beverly Hills
- Too Faced
- Bobbi Brown
They are loved worldwide, sold at an unbelievable speed and considered as high end.
1. MAC Cosmetics
MAC stands for Makeup Art Cosmetics and is one of the most loved and sold makeup brands worldwide. You can find MAC in 106 countries, and almost on any beauty site online.
Mac was founded in 1984 in Canada during an odd scenery. A makeup artist and a photographer were frustrated with the outcome of makeup during their photoshoot. They decided to give it a go and were able to create MAC in a tiny kitchen. Their products were packed in black pots instead of compacts that became a signature move of MAC.
Nowadays, MAC is selling more lipsticks than any other non-drugstore brand. Another interesting information about MAC is that their entire makeup was used on set in order to create Black Swan, a movie that Natalie Portman started. That just shows how high quality their products actually are and how overwhelming is their longevity.
Top Makeup Products
The top three most sold and loved makeup products by MAC are:
- The MAC Fix + setting spray
- MAC Studio Face and Body Foundation
- MAC Retro Matte Lipstick in the color Ruby Woo
Lancome first started out with perfumes, originating all the way in 1935. Lancome is a well known French makeup and skincare brand that is recognized by both men and women worldwide.
In 1964, L’Oréal acquired Lancôme and changed its marketing strategy, but for the better, since nowadays you can find both of these brands at almost any store as well as online and you can enjoy their quality products.
Lancome was created by Armand Petitjean who had struggled quite a lot when trying to figure out the name for his brand. He thought about using the name of the village in which he was born called Saint-Loup, but somehow, it just didn’t seem right or feminine enough.
All that he knew was that he needed it to sound French. Later on, he went with the name of a chateau in the Indre department, named Lancome.
The top three most sold and loved makeup products by Lancome are:
- Lancome Color Design Eyeshadows
- Lancome Teint Idole Ultra Wear Foundation
- Lancome Matte Lip Shaker
3. Estee Lauder
Estee Lauder launched her beauty company in 1946 and she had a clear vision about her brand. She thought that every makeup routine shouldn’t take longer than 5 minutes and that you don’t need more than three products for your entire face. She believed in functional and multi-usage products.
You can actually experience a touch of elegance, femininity, and effectiveness in her products still to this day. Many people do not know that she was the first person ever who created the first face serum. In 1982 Night Repair was born and was a loved product by mostly older women at that time. This serum was created by her uncle who was a chemist and who helped her with her future work.
Thanks to her stunning line of products, Estee soon became one of the richest women at that time. Her makeup brand can be listed as one of the most expensive makeup brands, but it is for a reason.
The top three most sold and loved makeup products by Estee Lauder are:
- Estée Lauder Double Wear Stay-in-Place Foundation
- Estée Lauder Bronze Goddess Powder Bronzer
- Estée Lauder Pure Color Envy Sculpting Lipstick
4. Anastasia Beverly Hills
ABH is a makeup brand that was founded by Anastasia Soare, who was born in Romania but moved to Hollywood in hopes for a better future. Since she was too young and naive she tried working the easiest jobs she could stumble upon or any job that didn’t demand a lot of talking skills since English was not her Native language.
At first, she worked as a beauty esthetician, then later on opened a brow wiz salon at Beverly Hills, where everyone admired her work, hence the name ABH. Her ever first big client was Cindy Crawford, and then Naomi Campbell. At that moment Anastasia knew that she had a bright future ahead, and she pursued her dream.
She is also one of the most followed beauty accounts on Instagram, all of that thanks to her stunning eyebrow transformations and innovative ideas. Anastasia also seeks help from her daughter every now and then when creating new and modern products, that are mostly loved by younger women.
The top three most sold and loved makeup products by ABH are:
- Anastasia Beverly Hills Dipbrow Pomade
- Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette
- Anastasia Beverly Hills Sun Dipped Glow Kit
5. Tarte Cosmetics
Tarte has been around for 18 years now. Founder and CEO Maureen Kelly dropped out of her university because she had a good feeling about Tarte. She left her psychology career and created the best concealer ever known to the mankind – Shape Tape.
Statistics say that one Shape Tape is sold every 20 seconds which is actually over 4.000 per day. Maureen Kelly also thought that people would be thrilled with all natural and harmless makeup options.
Her products are eco-chic, cruelty-free, as well as hypoallergenic and completely vegan! It turned out that psychology wasn’t the right way for her since currently Tarte is sold at every Sephora, Ulta, as well as on hundreds of online beauty pages.
The top three most sold and loved makeup products by Tarte are:
- Shape Tape contour concealer
- Rainforest of the Sea™ 4-in-1 setting mist
- Amazonian clay 12-hour full coverage foundation
6. Too Faced
Too Faced has been around ever since 1998 when the cofounders Jerrod Blandino and Jeremy Johnson created it and also got married along the way. The name is very cute and authentic, while it came from a loving insult. Blandino was a worker at Estee Lauder at that time. He used to play around with makeup at the store, but would also carry some of it with him back home and make his own innovative items.
Blandino gave his customers a nickname saying that they are ”too faced” because they act nice at first, and get frustrated, angry and act superior the next. This was especially noticeable at moments when he wasn’t able to provide them with their desired items since they were out of stock. Then, their ”true face” would pop out.
In time and by adding a lot of sweat and tears, the brand came through and made millions of women around the world happy. Too Faced is also responsible for creating a first-ever glitter eyeshadow that is an unavoidable item for many professionals and beauty gurus.
The top three most sold and loved makeup products by Too Faced:
- Too Faced Better Than Sex Mascara
- Too Faced Semi-Sweet Chocolate Bar Eye Shadow
- Too Faced Chocolate Soleil Matte Bronzer
7. Bobbi Brown
Bobbi Brown was created not too long ago (meaning 1991) by a makeup artist called Bobbi Brown. She was focused on more natural looking outcomes and she decided to make her very own makeup brand that will address a woman’s natural beauty.
Her first breakthrough was once she launched her first 10 lipsticks in New York. Today, she has over 242 core products total. In fact, her so-called Long-Wear Gel Eyeliner sells more units globally than you could imagine. It is sold faster than any other of her products, meaning that it sells at two gels per one minute.
Bobbi is very loved and respected in the UK by her fans and makeup lovers. A true example is the number of women who are trying to get their makeup appointments. There are over 1000 women every day trying to book Bobbi Brown makeup counters in order to experience their phenomenal service.
The top three most sold and loved makeup products by Bobbi Brown:
- Bobbi Brown Long-Wear Gel Eyeliner
- Bobbi Brown Shimmer Brick
- Bobbi Brown Pot Rouge
These top 7 makeup brands are something that most women have heard of by now. They are considered as the best makeup brands in terms of quality and longevity, and there is no reason for you not to get them.